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Change4Life
- Frequently asked questions

Change4Life – Eat Well, Move More, Live Longer

Change4Life is a society-wide movement that aims to prevent people from becoming overweight by encouraging them to eat better and move more. The Change4Life advertising campaign begins on Saturday 3 January 2009 – on TV, in the press, on billboards and online. In this initial stage, we are targeting young families.

What does Change4Life do for you?

The Change4Life advertising campaign will make the subject of weight and physical activity a hot topic and will urge us to make changes to our diet and levels of activity. The campaign talks about ‘fat in the body’ rather than ‘fat bodies’ and makes clear the link between fat and preventable illnesses. It also pins the blame on modern life, which affects all of us, rather than pointing the finger at parents. Free Change4Life materials are now available for you to order or download to use to support the movement - follow the links at the top right hand side of this page.

Why should you support Change4Life?

If we carry on as we are, 90 percent of today’s children could be overweight or obese by 2050. We all need to address the rise in obesity for the sake of the future health of our children. The importance of health care practitioners to the success of Change4Life cannot be over-emphasised. As trusted advisers, you are influential and many in the health service will be the first point of contact for young families with at-risk children.

We need you to get behind the campaign

You can do this simply by putting up Change4Life posters, giving out leaflets and sign-posting the public to further information. All the information the public needs to get involved will be on the Change4Life website or they can call the helpline: 0300 123 4567.

We would also like to encourage you to use the Change4Life brand within your own healthy living communications (on your posters, leaflets and promotional items), or to use one of our sub-brands (such as Walk4Life or Cook4Life). Follow the link below to access our brand guidelines and assets.

Change4Life website (opens new window)

Latest

The Change4Life advertising campaign launched on television on Saturday 3 January 2009 and is currently screening on ITV and other commercial channels. View the TV ad from the 'Change4Life videos' link on the right hand side of this page.

A range of Change4Life materials are available to order or download. Health care practitioners can access all materials for free. You can order online (see right hand panel) or by phone: 0300 123 1002.

Principles and Guidelines for Government and NHS and the Change4Life Brand Assets are also available for use by Government and NHS colleagues. Please follow the link below.

For more information please see our Frequently Asked Questions about the Change4Life movement or call 0300 123 1004 between 9am – 6.30pm Monday-Friday. (Calls to 03 numbers should cost no more than geographic 01 or 02 UK wide calls, and may be part of inclusive minutes subject to your provider and your call package).

Keep watching these pages for the release of other useful resources.